Alaura Berry is the Senior Marketing Director at HLZAE, bringing over 12 years of experience in driving marketing strategy, brand development, and business growth. In her role, Alaura leads the development and execution of comprehensive, data-driven marketing strategies that support HLZAE’s mission and elevate its brand presence across regional and national markets.

She oversees all aspects of marketing including brand positioning, content strategy, digital marketing, demand generation, and events ensuring alignment with business objectives and client needs. A natural storyteller and strategic thinker, Alaura is passionate about translating complex industry topics into compelling narratives that resonate with diverse audiences.

Alaura plays a key role in cross-functional collaboration across business units, partnering closely with leadership, sales, and technical teams to amplify HLZAE’s thought leadership, support revenue growth, and foster lasting client relationships.

She holds a Bachelor of Science degree from Bentley University in Boston, MA.